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Selling Scent


A Christmas thing …. adverts for men and women’s fragrances (aka smells) on television. How do you sell a smell using sound and vision? Well, apparently there’s only one way, as all manufacturers use it. Pictures of pretty people in weird, esoteric situations with heavy breathing and dramatic (but not tuneful) sounds. Oh, and two or three every commercial break.

Are we really that gullible? Is it really only necessary for them to get a vision of the name and the bottle in your head ???

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